Last updated: October 21, 2025
How BODYBAR Pilates Is Scaling with Soul: Blending People, Process, and Smart Tech
Boutique fitness is both evolving fast while also remaining unshakably consistent in what created the niche: humans, personalization, and community! With constant evolution and a human-centered business, maintaining consistency across multiple studios is one of the hardest challenges for franchise businesses to solve. For BODYBAR Pilates, the solution is about leaning into both…evolution and people! It isn’t about replacing people with technology to bring consistency and innovation but about using the right tools to empower them and maintaining that human-first focus.
Recently at Beyond Activ, Kamille McCollum, President of BODYBAR Pilates (a top NetGym client), shared her perspective on how the brand continues to innovate while staying grounded in what makes their experience unique: human connection, thoughtful processes, and a relentless focus on brand and product integrity.
Efficiency Without Losing the Human Touch
Asked about the role of technology in boutique fitness, Kamille shared: “It’s going to be a lot more back-office support, tools that make us more efficient at our jobs. Platforms like our CRM and POS will keep evolving to make the customer experience easier and better… But our clients will always want a real instructor, real connection, real personalization.”
Kamille’s words echo a growing sentiment in boutique fitness: technology should never replace the instructor, front desk employee, or manager, it should elevate them. Systems and automations should enable and empower these team members to deliver what tech can’t, strategy and the human-touch. At BODYBAR Pilates, that means using automation and integrated systems to simplify admin and scheduling tasks so that studio staff can focus on what matters most: their members and their team.
Get Efficient Behind the Scenes!
Like Kamille said, the right tools make teams more efficient…that’s where NetGym comes in!
Give your team the systems and structure they need behind the scenes, so they can focus on delivering great experiences out front.
Protecting the Product: Consistency Across Every Studio
BODYBAR Pilates’ growth has brought both opportunities and challenges. As new instructors and franchisees join the network, maintaining a consistent member experience becomes crucial. That’s where systems, structure, and shared knowledge play a key role.
With NetGym, each of BODYBAR’s franchisee teams have a centralized home to share playbooks, training videos, SOPs, and instructor guidelines. Every franchisee can supply their instructors with BODYBAR’s brand standards and training philosophy, while adding in the unique logistical nuisances for their location, ensuring that no matter where a member takes a class, they feel the same BODYBAR energy and excellence.
Smart Tech for Smarter Support
“Everyone wants to talk about AI and we’ve found great ways to integrate it into our admin systems. Our franchisees can now find documents faster through our AI tools instead of asking for every little thing. But ultimately, it still comes down to people, how we deliver data, how we support our studios, and how we help them grow.”
That balance between automation and human connection is what makes BODYBAR’s approach so effective. The brand leverages technology to reduce friction but never to replace the human relationships at the heart of fitness.
Leading the Future of Boutique Fitness
For Kamille and her team, the goal isn’t just growth, it’s purposeful growth. BODYBAR Pilates continues to expand nationwide, powered by a combination of strong leadership, smart systems, and an unshakable commitment to their product and people.
By partnering with NetGym, they’ve built a framework where innovation and consistency can thrive side by side. It’s a model that shows how the best fitness brands aren’t just adapting to change, they’re leaning in and positioning it as a benefit, not a challenge.
Scale with Soul. Simplify with NetGym.
Ready to build a stronger, more connected team?
Schedule a quick demo to see how NetGym helps fitness studios streamline operations, empower teams, and scale with confidence.
